BOOM Awards – We Won ‘Best New Organic Product’!!!

BOOM Awards – We Won ‘Best New Organic Product’!!!

best new organic product BOOM awards

Last week was a very exciting week for the Willy’s team as we won the ‘Best New Organic Product’ Award with our Live, Organic Fire Cider Apple Cider Vinegar at the BOOM Awards!

What Are BOOM Awards?

Soil Association Certification joined forces with leading online retailer Ocado to deliver the UK’s only organic awards, the BOOMs (Best of Organic Market).  The BOOMs celebrate excellence across organic farming, beauty & wellbeing, fashion & textiles and food & drink, reflecting the range of organic-certified businesses working to restore nature, health and a safe climate.

The awards had a small in-person ceremony in central London, with the addition of hundreds of organic businesses and enthusiasts logging into the virtual ceremony from across the nation.

You can find out more about the BOOM Awards here.

Which Product Won?

With tough competition from other finalists such as Mr Organic and Fabalous, Willy’s Organic Live Fire Cider ACV was crowned the ‘Best New Organic Product’ at the 2021 BOOM Awards.  Our Fire Cider Vinegar contains garlic and onion, both rich in gut boosting prebiotics, as well as ginger and turmeric, powerful spices for optimum digestion and immunity.


What The Judges Had To Say

“There is nothing new about cider vinegar, but this Willy’s Fire Cider it’s just amazing. It’s got this horseradish sort of burn to it, it’s got turmeric, ginger, all this umami depth. We’ve been having it as a hot drink with some hot water in it, but also equally we were just dreaming up dressings and mayos and all the places that you do use it in your cooking. It’s just a fantastic thing.”

Jenny Chandler (Food Writer and Teacher)

Fire Cider Dressing Recipe 

Need some inspo for how to use our delicious Fire Cider Vinegar?  Then look no further!  Our Apple & Blue Cheese Salad is full of various textures for a full mouth sensation.  From the crunch of the apples to the softness of the blue cheese, this salad is ideal if you’re looking for a salad that has a bit more excitement, because no-one wants a sad salad right?  

Get the full recipe here.

Congratulations to everyone else who also won an award!

Yours truly,

  • Organic Live apple Cider vinegar
    Organic Live Fire Cider Apple Cider Vinegar 500ml
    £7.40£40.00 incl VAT

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