Willy’s ACV Frequently Asked Questions

These are some of our customers’ frequently asked questions about Willy’s products and the topic of apple cider vinegar.

Don’t hesitate to get in touch if you have any unanswered questions.

Apple cider vinegar (ACV or cider vinegar) is a vinegar made from fermented apple juice that can be used in various ways. Willy’s organic apple cider vinegar is a minor miracle from mother nature, being a raw, unpasteurised, and unfiltered ACV, leaving the mother culture beautifully alive and present in each bottle. Unlike many mass produced vinegars, Willy’s is acetified to just 5 degrees, meaning the naturally occurring proteins, enzymes and friendly bacteria in the ‘mother’ remain very much alive!

Our ACV includes ‘live mother’ and with all our vinegars, apart from our dosing bottles, we recommend shaking the bottle to activate the mother. You can dilute the ACV with warm (or soda) water, mix it in drinks such as smoothies and mocktails and use it in salad dressings, marinades and sauces. Check out the recipes section of our website for more inspiring ways to consume Willy’s apple cider vinegar. Some customers tell us they use ACV for steam facials, as a hair treatment or add a spoonful to a bath.

You can enjoy ACV at any time of the day! Some people add 15ml to their morning smoothies, whilst others use it in salad dressings or as a food condiment. Never consume ACV on an empty stomach or neat – we recommend diluting it if imbibing. Studies show that consuming 15ml of vinegar in water before food can help control blood sugar levels (see: https://pubmed.ncbi.nlm.nih.gov/31221273/).

The ‘Mother’ refers to the combination of yeast and bacteria formed during fermentation. At the bottom of a bottle of apple cider vinegar you’ll see her floating around; a cloudy, strand-like form. The Mother is only found in raw and unpasteurised vinegars, like Willy’s ACV. Don’t be afraid of her, she is full of friendly bacteria, proteins, enzymes and acetic acid.

Store in a cool dark place such as your pantry or fridge.

Pop your bottle somewhere warmer such as your airing cupboard. This will speed up the development of the Mother culture.

Apple cider vinegar is keto-friendly and can be added to water to add some flavour. Willy’s organic apple cider vinegar can also be used as a salad dressing because it has a low carbohydrate composition making it great for those on a keto diet.

Yes! It is also gluten-free and free of GMO ingredients.

Whilst Willy’s apple cider vinegar is mildly acidic with an acidity level of 5, alkaline nutrients such as potassium, calcium and magnesium from the apples make it less acidic than other vinegars like white wine vinegar.

If you fancy subscribing to a regular delivery or would rather buy a one-off product, it’s easy and quick to order apple cider vinegar online. 

We are also stocked in major retailers including Waitrose, Ocado, Amazon, Planet Organic and hundreds of quality independents nationwide. If you’d like to suggest a local stockist, drop us an email at willy@willysacv.com 

Willy’s organic apple cider vinegar 5000ml, 1000ml, 500ml, and 50ml lasts up to 3 years, but we hope you’ll have used it up by then! ACV Kombucha lasts up to 12 months. Please check the use-by date on the packaging.

Our glass bottles, aluminium cans and plastic 50ml shot bottles can be widely recycled.