My Story So Far
Willy’s is my third and most exciting brand launch yet. Tyrrells, Chase, Willy’s – I find nothing more satisfying than making something from scratch at source. The farmer in me is also the reason I take immense pleasure from making things myself. I want to go to the trouble of growing, harvesting, pressing, fermenting, bottling and even designing the product myself. Pedigree and taste is everything to me. I want people to feel more connected to their food and appreciate that it isn’t always just a process, it’s a way of life. You will hear me talking a lot about my 300 year old orchards at Laddin Farm and ‘The Mother’ in my apple cider vinegar – she’s 100% real and alive in every bottle I produce. She’s also the reason my ACV is so good for you!
Why Apple Cider Vinegar?
I have traded potatoes for most of my life but was fortunate to inherit 200 acres of untouched old organic orchards when I moved to Laddin Farm in 2005. It’s in a village called Little Miracle, a beautiful and fruitful place in Herefordshire.
The apples made the most incredible cider and having learnt the craft of fermenting alcohol, I soon realized that a new trend for fermented health foods was gathering momentum, and tried my hand at the next step of creating apple cider vinegar with the help of ‘The Mother’. I love the fact that ACV is a tried and trusted remedy that our ancestors have been brewing for centuries. Since Roman times, the benefits of fermenting apples into cider and further, apple cider vinegar have been recognised. I’ve learnt that the best cider vinegar is made from wonky, ripe apples that come in all shades and shapes. In fact, the trend for healthy fermented remedies like ACV means I am able to rescue acres of old bitter-sweet orchards which have been disregarded as cider makers favour sweeter apples to fuel the rocketing demand for sweet, sugar enhanced ciders that are now in vogue. One fruit, one county, two completely opposing trends.
What has it done for me?
People ask me if I’ve had my ACV tested and verified. YES in that I can vouch for the benefits myself, it’s changed my life. I take 25ml daily with fresh beetroot juice and I’ve lost 2 stone, I have lowered my cholesterol, increased my energy levels and I sleep better. I also believe the science of how a mildly acidic product like ACV can shrink swelling in the body, hence why people like Sir Ran Fiennes claim it helped relieve his arthritis symptoms. I invite you to share your storied with me of how ACV might have improved a part of your life. You might even end up in the Willy’s Annual which will record all my favourite stories and testimonials from across the year. Thanks for following. Willy Chase.
We support the bees…
Here at Willy’s we like to invite and encourage bees into our orchards.The busy bees can be found all around our farm and are vital as they are excellent pollinators for our orchards enabling our apples to thrive and grow.
Produced and handmade in Britain
All Willy’s products are grown, hand-crafted and produced with care here in Herefordshire. From the moment the apples are harvest to the final fermentation, bottling and design seal, we are proud to create good quality British product from scratch, ourselves.
Our home is The Wonky Barn at Laddin Farm. We’re in our very own biome surrounded by 300 year old trees where 48 classic apple varieties grow, including the Broxwood Foxwhelp and the mighty Collington Big Bitters.
Our original ACV and Natural Energy drink are 100% vegan friendly.
We go to the trouble of recycling waste apple pulp (we even buy notepads made of apples for the office!), so please can you keep the chain going and pop our glass bottles and aluminium cans in your recycle boxes.