PROBIOTIC FARMING IN OUR 300-YEAR OLD ORCHARDS
I aspire to be a pioneer in biodynamic probiotic farming. Farming the land without a hint of chemicals or artificial fertilisers to create a natural, symbiotic balance within our organic apple orchards. This, in turn, encourages the all-important biodiversity to flourish. Ecology and sustainability are absolutely key to every step of our unique organic apple cider vinegar process.
WILLIAM CHASE: MY STORY SO FAR
Willy’s is my third and most exciting brand launch yet amongst Tyrrells Crisps and Chase Vodka & Gin. I find nothing more satisfying than making something from scratch at source. The farmer in me is also the reason I take pleasure from making organic apple cider vinegar myself. I love the whole process from growing to harvesting, pressing to fermenting, bottling, and even designing the products myself.
Pedigree and taste are everything to me. I want people to feel more connected to their food and appreciate that eating isn’t just a process, it’s a way of life. You will hear me talking a lot about my 300-year-old orchards at my farm and ‘The Mother’ in my raw, live apple cider vinegar – she’s 100% live and in every bottle I produce. We keep The Mother and all her goodness protected from sunlight in our brown glass apple cider vinegar bottles.
Why Apple Cider Vinegar?
I have traded potatoes for most of my life but was fortunate to inherit 200 acres of untouched old organic orchards when I moved to The Mother Farm in 2005. It’s in a village called Little Miracle, a beautiful and fruitful place in Herefordshire where Willy’s ACV started.
I fell in love with the old trees. The sense of balance in the old orchards was incredible and I felt it was my duty to preserve it. The apples made the most incredible cider and having learnt the craft of fermenting alcohol, I soon realised that a new trend for fermented, probiotic health foods was gathering a momentum, and tried my hand at the next step of creating live organic apple cider vinegar with the help of ‘The Mother’.
TRIED AND TRUSTED
I love the fact that drinking apple cider vinegar with mother is a tried and trusted drink that our ancestors have been fermenting for centuries. Since Roman times, the benefits of fermenting apples into cider and further, apple cider vinegar have been recognised.
I’ve learnt that the best apple cider vinegar is made from wonky, ripe apples that come in all shades and shapes. In fact, the growing trend for natural ferments, like Probiotic Apple Cider Vinegar, means I can rescue acres of old bitter-sweet orchards which have been disregarded as cider makers favour sweeter apples to fuel the rocketing demand for sweet, sugar enhanced ciders that are now in vogue. One fruit, one county, two completely opposing trends.
WhAT HAS IT DONE FOR ME?
People ask me if I’ve had my ACV tested and verified. YES, in that I can vouch for the health benefits of apple cider vinegar myself – it’s changed my life. I take 25ml daily with fresh beetroot juice and I’ve lost 3 stone, I have lowered my cholesterol, increased my energy levels and I sleep better. I also believe the science of how a mildly acidic product like ACV can shrink swelling in the body, hence why people like Sir Ranulph Fiennes claim it helped relieve his arthritis symptoms.
I invite you to share your stories with me of how Willy’s organic apple cider vinegar might have improved a part of your life. You might even end up in the Willy’s Annual which will record all my favourite stories and testimonials from across the year. Thanks for following.
We support the bees…
Here at Willy’s we like to invite and encourage bees into our orchards.The busy bees can be found all around our farm and are vital as they are excellent pollinators for our orchards enabling our apples to thrive and grow.
Produced and handmade in Britain
All Willy’s products are grown, hand-crafted and produced with care here in Herefordshire. From the moment the apples are harvest to the final fermentation, bottling and design seal, we are proud to create good quality British product from scratch, ourselves.
Our home is The Wonky Barn at Laddin Farm. We’re in our very own biome surrounded by 300 year old trees where 48 classic apple varieties grow, including the Broxwood Foxwhelp and the mighty Collington Big Bitters.
Our original ACV and Natural Energy drink are 100% vegan friendly.
We go to the trouble of recycling waste apple pulp (we even buy notepads made of apples for the office!), so please can you keep the chain going and pop our glass bottles and aluminium cans in your recycle boxes.